Both the Physical Movement of Products and the Establishment of Intermediary

question 61

Multiple Choice

Both the physical movement of products and the establishment of intermediary relationships to guide and support the movement of the products are included in

• A) distribution.
• B) logistics.
• C) middlemen.
• D) channels.

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Definitions:

Target Market(s)

A specific group of consumers at whom a company aims its products and services, identified by demographic, geographic, and psychographic characteristics.

Segmented Markets

Markets divided into distinct groups of consumers with similar needs or characteristics for targeted marketing strategies.

Factors

Elements or components that contribute to a particular outcome or situation.

Competitive Advantage

A situation or factor that gives a business an advantage or a better standing over its rivals in the industry.