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The Goals of a CRM Program for Most Small Firms

question 31

True/False

The goals of a CRM program for most small firms are the complete customization of products and/or services to fit individual customer needs.


Definitions:

Probability

The chance or odds of a specific event taking place.

Premiums

The amount paid for an insurance policy.

Flood Insurance

A specific form of insurance designed to protect homeowners against property loss due to flooding, often required in high-risk flood areas.

Risk Aversion

Risk aversion is a preference for avoiding loss over making a gain, characterizing individuals or entities that prefer certainty to uncertainty in investment decisions.

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