In a Very Small Business, the Customer Profiles Maintained in the Entrepreneur's

question 67

Multiple Choice

In a very small business, the customer profiles maintained in the entrepreneur's _____ often constitute the firm's CRM "database."

• A) computer
• B) card file
• C) head
• D) shoe box

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Definitions:

Stereotype Threat

Members of a social group feel they might be judged or treated according to a stereotype and that their behaviour and/or performance will confirm the stereotype.

Halo Effect

A cognitive bias where an impression created in one area influences opinion in another area.

Similar-To-Me Effect

A rater gives more favourable evaluations to people who are similar to the rater in terms of background or attitudes.

Gender Stereotypes

Preconceived notions about the roles and behaviors of men and women based on traditional gender roles and societal expectations.