A Customer's Use of a Discount Coupon Would Most Likely

question 35

Multiple Choice

A customer's use of a discount coupon would most likely be recorded in which category of her customer profile?

• A) Customer contacts
• B) Descriptive information
• C) Responses to marketing stimuli
• D) Transactions

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Definitions:

Engine Parts Company

A company specializing in the manufacture, distribution, or sale of components used in the construction or repair of engines.

Sherman Act

A landmark federal statute in the field of United States antitrust law passed by Congress in 1890 which prohibits monopolistic and anti-competitive practices.

Per Se Violation

An action that is inherently illegal, regardless of intent or the circumstances surrounding the action.

Market Division

An anti-competitive agreement in which competing companies divide markets among themselves, specifying which customers or territories each will serve.