Mary Adams, an Independent Sales Contractor, Recently Expressed Her Concern

question 21

Multiple Choice

Mary Adams, an independent sales contractor, recently expressed her concern about having to travel extensively in her car each day to see clients. Specifically, Adams realized that the time she spent in her car was hindering her ability to be in continuous contact with important clients. She believes the purchase of a cellular phone would allow her more freedom to conduct business outside of the office. Adams has just proceeded through the _____ stage of consumer decision making.

• A) purchase evaluation
• B) evaluative categorization
• C) problem recognition
• D) cognitive dissonance

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Definitions:

Consumption Goods

Goods that are used by consumers for personal or household purposes, intended to satisfy human wants or needs directly.

Time Preference

The tendency of individuals to value goods and experiences in the present more than in the future, influencing savings and investment decisions.

After-Tax Profit

The net income a company remains with after all the taxes have been subtracted from the total revenue.

Market Value

The price at which an asset would trade in a competitive auction setting.