You Make the Call-Situation 2

question 76

Essay

You Make the Call-Situation 2
Paul Layer is the owner of Aspen Funeral Alternatives in Albuquerque, New Mexico. Aspen is located in a converted restaurant with fluorescent lights, and its chapel has chairs, not pews. "It looks more like your insurance company or local business office, rather than a funeral home," Layer says.
Aspen has adopted a strategy of discounted prices for funeral products and services. Its Web site (http://www.aspenfuneral.com) promotes low-cost alternatives with no fancy facilities, no limousines, and no hearses. A general price list, covering Aspen's professional services, use of its facilities, and caskets, is posted on the site.
Sources: Lorrie Grant, "Funeral Stores Sell Inevitable in Style," USAToday, May 30, 2001, p. 3B; and http://www.aspenfuneral.com, June 8, 2004.

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Definitions:

Broca's Area

A region in the frontal lobe of the dominant hemisphere (usually the left) of the brain with functions linked to speech production.

Testing Effect

The cognitive phenomenon where taking a test on material leads to better memory retention than if the material was studied without being tested.

Retention of Material

The ability to remember or retain information over time after the initial learning phase.

Retrograde Amnesia

The inability to remember experiences or learned information from before an injury happened or a disease started.