Attitudes Are Forces That Organize and Give Direction to the Tension

question 29

True/False

Attitudes are forces that organize and give direction to the tension caused by unsatisfied needs.

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Definitions:

Customer Benefit Plan

A strategy designed to outline the advantages or improvements a customer will receive from a product or service.

Marketing Plan

A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming period.

FAB

An acronym for Features, Advantages, and Benefits, a sales strategy that focuses on explaining a product's characteristics and the positive outcomes of using it.

Marketing Plan

A comprehensive document or strategy detailing the actions a company will undertake to promote and sell its products or services.