Which of the Following Is Not a Focus of Modern

question 44

Multiple Choice

Which of the following is not a focus of modern CRM?

• A) Customers rather than products
• B) Changes in processes, systems, and culture
• C) All channels and media involved in the marketing effort
• D) Reductions in transactional relationships

---

Definitions:

Ethical Virtues

Moral qualities or traits that are deemed to be good or desirable in a person, such as honesty, compassion, and courage, guiding ethical behavior.

Character Traits

Qualities or characteristics that are inherent in one's personality, which can include both positive and negative attributes.

System-1 Human Response

The fast, automatic, and often subconscious way of thinking as described in dual-process theories of cognition.