The Basic Ideas Forming the Foundation of Customer Loyalty for Small

question 62

Multiple Choice

The basic ideas forming the foundation of customer loyalty for small firms include the notion that

• A) superior customer service will almost always lead directly to customer satisfaction.
• B) customer satisfaction demands customer loyalty.
• C) small firms possess great potential for providing superior customer service.
• D) customer satisfaction is "the name of the game" for such businesses.

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Definitions:

Damages

Monetary compensation awarded by a court to a person who has suffered loss or injury due to the unlawful act or negligence of another.

Comparative Negligence

A legal doctrine that distributes the responsibility and damages among the parties involved in an accident based on their respective degrees of fault.

Ordinary Care

The standard of care that a reasonably prudent person would use in a similar situation to avoid harm to others.

Alteration

The act of modifying or changing something, often referring to documents, clothing, or physical structures.