Determining Market Potential Is the Process of Locating and Investigating

question 20

True/False

Determining market potential is the process of locating and investigating buying units that have purchasing power and needs that can be satisfied with the product or service being offered.

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Definitions:

Transformational Leadership Model

A style of leadership where leaders work with subordinates to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of a group.

Idealized Influence

A leadership style where the leader serves as a strong role model, inspiring respect and trust through a demonstration of high ethical standards.

Leader Substitutes

Factors in a work environment that diminish the need for a leader, such as highly knowledgeable teams or comprehensive work processes.

Transformational Leadership Model

describes a leadership approach that causes change in individuals and social systems, inspiring followers to exceed their own interests for the good of the group or organization.