The Marketing Plan Should Include

question 51

Multiple Choice

The marketing plan should include

• A) a competitor analysis.
• B) a summary of market assumptions.
• C) an analysis of alternative markets.
• D) a sales forecast broken down by government industrial classifications.

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Definitions:

Taxes

Movements or orientations of an organism in response to external stimuli.

Fixed Action Patterns

Instinctive behavioral sequences that are relatively invariant within the species and are triggered by specific stimuli.

Innate

Traits, abilities, or behaviors that are inherent and present at birth, not acquired through learning.

Key Stimulus

A specific environmental cue that triggers a fixed action pattern in an animal.