The Initial Step in the Marketing Research Process Is To

question 100

Multiple Choice

The initial step in the marketing research process is to:

• A)select a data collection method.
• B)identify consumer/business segments of interest.
• C)identify informational needs.
• D)conduct a preliminary information search.

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Definitions:

PMI

Point of maximal impulse; the location on the chest wall where the heart's impulse can be most strongly felt.

Midclavicular Line

An imaginary line on the body extending from the midpoint of the clavicle vertically down the torso.

Jugular Vein

A large vein in the neck that carries blood from the head to the heart.

Systole

The phase of the heart cycle during which the heart muscles contract and pump blood from the chambers into the arteries.