Techniques Used to Collect Primary Data Are Often Classified as ____

question 72

Multiple Choice

Techniques used to collect primary data are often classified as ____ and ____ methods.

• A)internal/external
• B)observational/questioning
• C)exploratory/descriptive
• D)focus/comprehensive

---

Definitions:

Base Case NPV

The Net Present Value calculated under baseline assumptions, used as a standard to evaluate the viability of an investment.

Discounted Payback

A capital budgeting method that calculates the time required to recoup the investment in a project, by taking into account the present value of expected cash flows.

Financial Break-Even

The sales level that results in a zero NPV.

Contribution Margin

The amount by which sales revenue exceeds variable costs of production, indicating how much revenue contributes towards covering fixed costs and generating profit.