What Are the Major Elements of the Formal Marketing Plan

question 91

Essay

What are the major elements of the formal marketing plan and what is the purpose of each of these elements?

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Definitions:

Political Marketing

The application of marketing principles and techniques to promote political candidates, parties, or policies, aiming to influence voters' perceptions and choices.

Grassroots Campaigning

Political efforts driven by community members and volunteers at the local level, often emphasizing direct contact with voters.

Federal Election Campaign Act (FECA)

A United States federal law designed to regulate campaign finance and spending in federal elections, aiming to increase transparency and reduce the influence of wealthy donors and special interests.

Federal Election Commission (FEC)

is an independent regulatory agency tasked with enforcing and administering campaign finance laws in United States federal elections, ensuring the integrity and transparency of electoral processes.