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You Make the Call-Situation 3
Mary Wilson is a 31-year-old wife and mother who wants to start her own company. She has no previous business experience but has an idea for marketing an animal grooming service, with an approach similar to that used for pizza delivery. When a customer calls, she will arrive in a van in less than 30 minutes and will provide the grooming service. Many of her friends think the idea has promise but dismiss her efforts to seriously discuss the venture. However, Wilson is not discouraged; she plans to purchase the van and the necessary grooming equipment.
Royalties
Payments made by one party to another for the right to use intellectual property, such as music, books, or patents, on an ongoing basis.
Creative Destruction
Creative destruction is an economic concept describing the process by which new innovations lead to the demise of older technologies or businesses, thereby fostering growth and economic progress.
Economic Profits
The difference between total revenue and total costs, including both explicit and implicit costs, indicating the financial gain in excess of the opportunity costs.
Production Costs
Expenses incurred in the process of creating or manufacturing a product, including materials, labor, and overhead costs.
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