You Make the Call-Situation 4

question 3

Essay

You Make the Call-Situation 4
Watch your older relatives the next time you go out to eat. Do they have trouble seeing the menu well enough to read it? Chandler Powell did, and he had no luck finding a lighted magnifying glass to correct the situation. When the 21-year-old college student attended a musical (at a poorly lit theater) and had a tough time reading the program, he again thought that a lighted magnifying glass was just what he needed. Eventually, he located several types online, but none proved entirely satisfactory. He decided that he had identified a marketing opportunity. He set his sights on the U.S. symphony market because it attracts older people who would likely benefit from such a product. But first, he needed a product.
(Source: Sarah E. Needleman, "Selling Your Product to an Exclusive Club,"
Startup Journal, WSJ.com, accessed May 18, 2006.)

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Definitions:

Surface Structure

refers to the literal arrangement of words in a sentence as it is spoken or written, in contrast to the deeper, underlying meaning.

Rated Least Positively

Evaluated or assessed as having the lowest degree of approval or favorability.

Building Blocks

Fundamental components or basic units from which larger structures, systems, or concepts are constructed.

Thought

The mental process of considering or reasoning about something; an idea or opinion produced by thinking or occurring suddenly in the mind.