The Marketing Plan Should Identify User Benefits and Show Evidence

question 58

True/False

The marketing plan should identify user benefits and show evidence of consumer interest.

---

Definitions:

Task Group

A group formed with the specific purpose of achieving a goal or completing a job, project, or assignment within a defined period.

Decision Making

is the cognitive process of selecting a course of action from among multiple alternatives.

Groupthink

A psychological phenomenon in which the desire for harmony or conformity in a group results in an irrational or dysfunctional decision-making outcome.

Preferred Policy

A favored course of action or set of guidelines adopted by an organization or government.