When Describing the Product in the Business Plan One Should

question 71

Multiple Choice

When describing the product in the business plan one should

• A) Use technical terms
• B) State that product will sell itself
• C) Use layman terms
• D) Assume that others will like the product

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Definitions:

Mistake

An action or judgment that is misguided or wrong.

McClelland's Learned Need

A theory suggesting that people's needs for achievement, power, and affiliation are acquired over time based on their life experiences.

Motivation Model

Theoretical frameworks that aim to explain the drive behind individuals' actions, desires, and needs.

Deficiency Needs

In Maslow's hierarchy of needs, these are the basic requirements for physical and psychological well-being that individuals are motivated to fulfill before achieving higher level growth needs.