The Executive Summary Part of a Business Plan Should Be

question 87

Multiple Choice

The executive summary part of a business plan should be written

• A)first.
• B)last.
• C)before the finance plan.
• D)before the legal plan.

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Definitions:

Unsought Product

Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.

Specialty Product

A type of product that consumers purchase less frequently, with unique characteristics or brand identification, for which a significant group of buyers is willing to make a special purchasing effort.

Shopping Products

Goods that consumers purchase after comparing quality, price, and style from several sellers.

Selective Outlets

Retail locations chosen for the distribution of particular products based on specific criteria like demographics or brand philosophy.