It Is Most Important That the Marketing Plan

question 31

Multiple Choice

It is most important that the marketing plan

• A)describe how the firm will reach and service customers.
• B)show the degree of patent or copyright protection.
• C)summarize the location of potential customers.
• D)identify distribution channels.

---

Definitions:

Floating-Rate Bond

A type of bond with a variable interest rate that adjusts periodically according to a specified benchmark rate.

Junk Bond

A high-risk, high-yield bond rated below investment grade, offering potential for high returns and high risk of default.