When Describing the Product in the Business Plan One Should

question 71

Multiple Choice

When describing the product in the business plan one should

• A) Use technical terms
• B) State that product will sell itself
• C) Use layman terms
• D) Assume that others will like the product

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Definitions:

Diterpene

A type of terpene consisting of four isoprene units, making up 20 carbon atoms, often found in essential oils and used in medicines and perfumes.

Prostaglandin

A collection of lipid compounds that are physiologically active and exhibit various hormone-like actions in animals.

Carboxyl Group

A functional group consisting of a carbon atom double-bonded to an oxygen atom and single-bonded to a hydroxyl group, denoted as -COOH in organic compounds.

Prostaglandins

A group of physiologically active lipid compounds having diverse hormone-like effects in animals, derived enzymatically from fatty acids.