You Make the Call-Situation 2

question 43

Essay

You Make the Call-Situation 2
Scott Prewitt, 23, his brother Steven Prewitt, 29, and his brother-in-law Tony Mansoor, 21, have no experience in the restaurant business. But one of their goals is to start their own business and move their families from Jackson, Mississippi, to the mountains of western North Carolina. They are considering buying a Back Yard Burgers franchise.
As of July 2007, the Back Yard Burgers, Inc. restaurant system comprised 183 units operating in 20 states. The franchise, with headquarters in Memphis, Tennessee, specializes in charbroiled, freshly prepared food. The company began franchising in 1988 and currently has only U.S. franchises. The company uses a double drive-through concept for most of its restaurants, including the franchise that Prewitt and his family are considering. The Prewitt family is concerned about their inexperience and the harsh weather in the snowy mountains of North Carolina.
(Sources: http://www.backyardburger.com; and Tracy Stapp, "Never Say Die," Entrepreneur, December 2002, p. 130.)

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