According to a Study by the National Federation of Independent

question 8

Multiple Choice

According to a study by the National Federation of Independent Business Foundation, new product ideas for small business startups originate from all of the following except

• A) prior work experience.
• B) personal interests and hobbies.
• C) a chance happening.
• D) existing records of a business.

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Definitions:

Advertising

The activity or profession of producing advertisements for commercial products or services to increase awareness and generate sales or interest.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Integrated Communications

A comprehensive approach that ensures all forms of communications and messages are carefully linked together across various channels to achieve coherence and maximum impact.

Social Media

Platforms that enable users to create, share content, or participate in social networking online.