Mark Michaels Is the Owner of Delectable Delights, a Specialty

question 80

Multiple Choice

Mark Michaels is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit baskets. After a recent analysis of the competitive environment, Michaels concluded that three distinct consumer segments exist for his products-A, B, and C consumers. In an effort to maximize the effectiveness of its strategy, Michaels has decided to focus on fulfilling the needs of A consumers. He is employing a _____ strategy.

• A) multisegmentation
• B) selective
• C) focus
• D) concentration