Lease Trader

question 66

Multiple Choice

Lease Trader.com, a website that Sergio Stiberman founded after discovering how expensive it was to end a car lease early is an example of

• A) recognizing a hot trend and riding the wave
• B) combining two businesses into one to create a market opening
• C) beginning with a problem in mind
• D) considering ways to adapt a product or service to meet customer needs in a different way

---

Definitions:

High-context

A communication style where much of the information is understood through context, non-verbal cues, and between-the-lines reading, rather than stated explicit content.

Inferred

Concluded or derived as a judgment based on evidence or reasoning rather than being stated explicitly.

Corporate

Pertaining to corporations, typically referring to business entities or their activities, culture, and structures.

Diversity

Refers to the inclusion of different types of people (such as people of different races, cultures, genders, etc.) in a group or organization.