Examlex
You Make the Call - Situation 1
Sally started her consulting business a year ago and has been doing very well. About a month ago, she decided she needed to hire someone to help her because she was getting busier and busier. After interviewing several candidates, she decided to hire the best one of the group, Mary. She called Mary on Monday to tell her she had gotten the job. They both agreed that she would start the following Monday and that Mary could come in and fill out all the hiring paperwork at that time.
On Tuesday of the same week, a friend of Sally's called her to say that she had found the perfect person for Sally. Sally explained that she had already hired someone, but the friend insisted. "Just meet this girl. Who knows, maybe you might want to hire her in the future!"
Rather reluctantly, Sally consented. "Alright, if she can come in tomorrow, I'll meet with her, but that's all."
"Oh, I'm so glad. I just know you're going to like her!" Sally's friend exclaimed.
And Sally did like her. She liked her a lot. Sally had met with Julie on Wednesday morning. She was everything that Sally had been looking for and more. In terms of experience, Julie far surpassed any of the candidates Sally had previously interviewed, including Mary. On top of that, she was willing to bring in clients of her own which would only increase business. All in all, Sally knew this was a win-win situation. But what about Mary? She had already given her word to Mary that she could start work on Monday.
(Source: SBA Management Institute, "Business Ethics: The Foundation of Effective Leadership," http://www.onlinewbc.org, September 27, 2000.)
Product Differentiation
The technique of making a product or service stand out from others in the industry to appeal more to a chosen target market.
Barriers To Entry
Factors that prevent new firms from entering and competing in imperfectly competitive industries.
Market Share
The proportion of the total sales or output produced in a market by a single company, often used as an indicator of competitiveness.
Behavioral Economics
A field of economics that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.
Q9: A franchise organization that is registered with
Q45: The goodwill gained from benefiting the community
Q51: The frequent urination common in diabetes is
Q68: Which of the following disorders is influenced
Q86: We would expect an opportunistic entrepreneur to
Q97: The term entrepreneur is understood in this
Q98: List the five factors that determine the
Q98: Entrepreneurs must reconcile their social obligations with
Q99: You Make the Call-Situation 3<br>Jay Sorenson of
Q119: Which of the following is the most