Examlex
Alicia Polak moved to South Africa to create jobs in the poor townships outside Capetown. This is "entrepreneurial activity with an embedded social purpose" which Harvard researchers would define as
Effort Justification
The cognitive dissonance reduction mechanism where individuals attribute a higher value to an outcome they had to put effort into achieving, regardless of the actual value.
Cognitive Dissonance Theory
A psychological theory that suggests discomfort arises from holding two conflicting beliefs simultaneously, leading individuals to change their attitudes or beliefs to reduce discomfort.
Attracted To Partners
The phenomenon of feeling drawn towards other individuals for romantic or platonic relationships.
Behavioral Aggregation
The concept that predicts an individual's behavior over time and across different situations is more accurately understood when those behaviors are aggregated or collectively analyzed.
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