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Chris Mittelsdaedt states that "a healthy dose of worst-case-scenario thinking" helps his business succeed.
Brand Voice Statement
A declaration that encapsulates the personality, tone, and manner in which a brand communicates to its audience.
Vision Statement
A vision statement is a declaration of an organization's long-term goals and aspirations, outlining what the organization hopes to achieve in the future.
SMART Criteria
A set of guidelines for setting clear, attainable objectives, standing for Specific, Measurable, Achievable, Relevant, and Time-bound.
Specific
Specific refers to clearly defined, precise, and explicit details or criteria that leave no room for ambiguity.
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