A Sudden, Unpredictable Feeling of Intense Terror, Sweating, Difficulty Breathing

question 63

Multiple Choice

A sudden, unpredictable feeling of intense terror, sweating, difficulty breathing, and with no immediately observable cause is a(n) ________.

• A) compulsion
• B) phobia
• C) affective disorder
• D) panic attack

Appreciate how repeated exposure to the same stimuli can lead to adaptation or habituation.

Understand contrast creation techniques and their role in capturing consumer attention.

Understand Weber's Law and the Just Noticeable Difference (JND) and their implications for retail and advertising.

Recognize different consumer processing states, including perceptual vigilance and adaptation.

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Definitions:

Circle

A simple closed shape consisting of all points in a plane that are a given distance from a given point, the centre.