Examlex
A pattern of dots indicating scores on two different characteristics is called a ________.
Marketers
Professionals or organizations involved in promoting, selling, and distributing a product or service to consumers, including market research and advertising.
Profitable
Having a financial gain or beneficial outcome, especially after all expenses have been deducted.
Market Segments
Distinct groups of consumers within a market who share similar needs, desires, and characteristics, allowing for targeted marketing strategies.
Behavioral Segmentation Variable
Criteria used in market segmentation based on patterns of consumer behavior, such as purchasing habits or brand interactions, to tailor marketing strategies.
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