Examlex
The probability of a reaction occurring is increased
Promotional Spending
Funds allocated by a business towards advertising, public relations, and sales promotions to increase brand awareness and sales.
Sales Promotion
Sales promotion consists of short-term incentives to encourage the purchase or sale of a product or service.
Long Term
Referring to an extended period of time, often focusing on strategic planning, investments, or goals that will take several years to achieve.
Customer Interest
The preferences, needs, and desires of consumers that influence their purchasing decisions.
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