When Looking at the Ingredient Label of a Bottled Spaghetti

question 18

Multiple Choice

When looking at the ingredient label of a bottled spaghetti sauce, you see that olive oil is the second ingredient. This means that olive oil is

• A) the second ingredient by alphabetical listing.
• B) just one of the ingredients present in the sauce.
• C) the second most abundant ingredient by weight.
• D) the second most abundant ingredient by volume.

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Definitions:

Need-Satisfaction

The process of meeting or fulfilling a requirement or desire of a customer through products or services.

Situation Question

A question that seeks to uncover specific circumstances or context about a problem or scenario.

SPIN Approach

A sales technique that focuses on understanding the Situation, Problem, Implication, and Need-payoff - aiming to tailor sales pitches that address the customer's specific situation and needs.

Line of Products

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