____ Attempts to Identify Items That Are Specifically Biased Against

question 26

Multiple Choice

____ attempts to identify items that are specifically biased against specific groups.

• A)Differential item functioning analysis
• B)Multivariate analysis
• C)Ethnicity sensitive analysis
• D)Measurement equivalence

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Definitions:

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.

Specialty Products

Products that feature unique attributes distinguishing them from others in the market, motivating consumers to make special purchasing efforts.