The Authors of Your Textbook Have Suggested That One Reason

question 46

Multiple Choice

The authors of your textbook have suggested that one reason for the relatively poor long-term reliability of personality tests is because

• A) the tests are not really measuring personality.
• B) personality is too broad of a construct to adequately measure.
• C) personality tests are too vague and subjective.
• D) although people exhibit a core of stability,they continually change.

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Definitions:

Service Marketers

Professionals specializing in marketing services as opposed to tangible products, focusing on strategies that highlight the unique aspects of services such as intangibility, variability, inseparability, and perishability.

Properties

Assets owned by an individual or organization, including real estate, intellectual property, and physical goods.

Purchase Decision

The process that leads a consumer from recognizing a need or desire, to evaluating options, and finally to buying a product or service.

Evaluated

Assessed or examined something to judge its value, quality, importance, or condition.