Jessica and Her Twin Brother Took a College Entrance Exam

question 61

Multiple Choice

Jessica and her twin brother took a college entrance exam via computer. When talking afterwards, they found they had responded to different questions. The computer provided each question based on how well they had done on the previous question. This is known as

• A)individualized testing.
• B)computer adaptive testing.
• C)selective assessment.
• D)projective testing.

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Definitions:

Price Affect

The psychological impact of price on a consumer's perception and purchasing behaviors, often influencing how a product is valued.

Demand

The consumer's desire and willingness to pay a price for a specific good or service.

Elastic Demand

A market condition where the quantity demanded of a product changes significantly in response to price changes.

Inelastic Demand

A market situation where the quantity demanded of a product does not change significantly when its price varies.