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Gamble (1972) reviewed the literature on the Holtzman and concluded that the
Buyer Demand
The desire and willingness of consumers to purchase a particular good or service at a given price.
Buyer Income
The financial resources available to a consumer, which influence the person's ability to make purchases within the market.
Market Economy
An economic system where decisions regarding investment, production, and distribution are based on supply and demand.
Productive Projects
Initiatives or plans undertaken to produce goods or services efficiently and effectively, contributing to the economy's growth.
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