A Celebrity Makes an Insensitive Tweet And,as a Consequence,loses Thousands

question 149

Multiple Choice

A celebrity makes an insensitive tweet and,as a consequence,loses thousands of followers.As a result,he is less likely to make insensitive tweets in the future.This illustrates which behavioural process?

• A)positive reinforcement
• B)negative reinforcement
• C)positive punishment
• D)negative punishment

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Definitions:

Incremental Costs

The additional costs incurred if a company increases its production or level of operations.

Direct Materials

Raw materials directly used in the production of goods, easily traceable to the product being manufactured.

Operating Income

The profit realized from a business's core operations after deducting operating expenses such as wages and cost of goods sold, but before taxes and interest.

Direct Labor

The cost of wages for those workers directly involved in the production of goods or services, not including support staff.