Examlex
Which statement about study techniques is FALSE?
Geographic Segmentation
Geographic segmentation is a marketing strategy that divides the market based on location, allowing for targeted marketing efforts tailored to regional characteristics.
Value and Lifestyle Survey
A research tool used to assess consumer attitudes, beliefs, and behaviors to understand their purchasing decisions better.
Strategic Business Insights
Analytical information and perspectives that provide depth understanding of business environments to aid strategic planning and decision-making.
Psychographic Segmentation
A method of segmenting customers based on how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world in which they live.
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