In a Study on the Effects of Subliminal Persuasion,Bargh and Colleagues

question 79

Multiple Choice

In a study on the effects of subliminal persuasion,Bargh and colleagues (1996) found that students exposed to words commonly associated with aging (for example,Florida,gray,wrinkled) :

• A)talked more about their grandparents in the debriefing session following the study than did those not exposed to the "aging" words.
• B)walked more slowly down the hall as they were leaving the study than did those not exposed to the "aging" words.
• C)were more likely to agree to volunteer at a senior citizen centre when asked immediately following the study than were those not exposed to the "aging" words.
• D)rated saving for retirement as more important immediately following the study than did those not exposed to the "aging" words.

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Definitions:

CS-UCS Interval

The time gap between the presentation of the conditioned stimulus (CS) and the unconditioned stimulus (UCS) in classical conditioning, crucial for the association strength.

Avoidance Learning

A type of learning whereby an individual learns a behavior to avoid an unpleasant or harmful stimulus.

Extinction

The process through which a previously learned behavior diminishes in frequency or intensity when the reinforcement is no longer presented.

Omission Training

A schedule of reinforcement in which the absence of response leads to reinforcement.