You Can Easily Tell the Difference Between 1 and 2

question 285

True/False

You can easily tell the difference between 1 and 2 kg,but not 100 and 101 kg,illustrating an absolute threshold for perceiving differences in weight.

---

Definitions:

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services, making it recognizable and distinguishable from competitors.

Brand Name

A Brand Name is a distinctive title given to a product or service by its manufacturer, which becomes its identity and differentiates it from competitors in the market.

Retailer

An enterprise that offers products to consumers in small amounts for personal use or consumption, instead of for selling again.

Marketing Communications

The various methods and channels a company uses to communicate with its market, providing information about its products or services to generate sales.