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If differences between the experimental and control groups are obtained,and when the odds are acceptably low that random assignment hasn't failed in an experiment,the results of the experiment are said to be:
Incremental Sales
The increase in sales revenue attributed to a specific marketing effort or event.
Operating Expenses
Costs incurred in the day-to-day operations of a business, excluding the cost of goods sold, such as rent, salaries, and utilities.
Capital Budgeting
The process of evaluating and selecting long-term investments that are in line with the firm's financial strategies and goals.
Incremental Sales
The increase in sales revenue attributed to a specific marketing activity or business decision.
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