A Person Is More Likely to Help a Stranger in an Emergency

question 189

Multiple Choice

A person is more likely to help a stranger in an emergency situation when she is the only one there to provide help,relative to a situation where others also could potentially render aid.This bystander intervention effect is due to a more general phenomenon termed:

• A)altruism.
• B)diffusion of responsibility.
• C)cooperation.
• D)groupthink.

---

Definitions:

IMC Results

The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.

Televised Football Game

A live or recorded football match broadcasted to viewers over television networks.

Heineken

A globally recognized Dutch brewing company known for its signature green bottles and premium lager beer.

Frequency

Refers to the number of times an action or event occurs within a specific period.