Henry Murray,the Creator of the Thematic Apperception Test,believed That Traits

question 319

Multiple Choice

Henry Murray,the creator of the Thematic Apperception Test,believed that traits:

• A)are preexisting dispositions or causes of behaviour that reliably trigger the behaviour.
• B)reflect underlying motives.
• C)are highly unstable across the lifetime.
• D)indicate what type of childhood the person had.

---

Definitions:

Value-Based Posttesting

A method of evaluation that assesses the effectiveness of marketing communications or advertising based on the values and outcomes they deliver to the audience.

Niche Media Emotional Appeals

Marketing techniques used by specialized media channels to evoke emotional responses from a targeted audience within a specific niche market.

Consistent and Compelling Message

A marketing strategy that ensures all brand communications are uniform and engaging across all platforms and mediums.

Pull Strategies

Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.