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Bargh and Chartrand (1999) subliminally presented a group of college students with words that were either positive (e.g. ,friend,music,clown) or negative (e.g. ,cancer,worm,Monday) .Their study found that:
Bilateral Mistake
A situation in a contract where both parties are mistaken about a fundamental fact that is central to the contract.
Unforeseen Storm
A sudden and unexpected weather event with potentially destructive effects.
Contract Price
The agreed-upon amount that will be paid in exchange for the performance of contractual obligations.
True Cost
The real cost of something considering all related expenses, including direct, indirect, and external factors such as environmental impact.
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