Long-Term Care Policies

question 11

Multiple Choice

Long-term care policies:

• A)are not standardized
• B)are purchased by more than 70% of U.S. senior citizens
• C)provide coverage that is normally triggered by an inability of the insured to understand the ramifications of their actions
• D)legal in only 38 states

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Definitions:

Psychophysicist

A researcher who studies the relationship between physical stimuli and the sensations and perceptions they evoke.

Package Designs

The art, science, and technology of enclosing or protecting products for distribution, sale, and use.

Fun Theory

proposes that designing experiences to be enjoyable and entertaining can motivate people to adopt beneficial behaviors or engage more deeply with a product or idea.

Sensory Marketing

A type of marketing that targets the senses (sight, touch, taste, smell, and sound) to create a memorable and emotional connection with the consumer.