Which of the Following Is Most Accurate Regarding Research on the Effectiveness

question 210

Multiple Choice

Which of the following is most accurate regarding research on the effectiveness that subliminal stimuli on attitudes and behaviour?

• A)Subliminal stimuli are powerful and valid methods of changing attitudes and behaviour.
• B)As far as consumer behaviour is concerned, persuasive stimuli above the absolute threshold are far more likely to be influential than subliminal stimuli.
• C)Subliminal stimuli have no effect on desired behaviours.
• D)Subliminal stimuli can influence behaviour but not attitudes.

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Definitions:

Natural Logarithm

The logarithm to the base e, where e is an irrational constant approximately equal to 2.718281.

Logarithm

The exponent to which a base, typically 10 or e, must be raised to produce a given number.

Properties of Logarithms

The set of rules that apply to logarithmic functions, including product, quotient, and power rules.

Logarithm

The exponent or power to which a base must be raised to produce a given number, commonly used in the operations of multiplication and division in a compressed form.