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What are the three essential characteristics of experimentation?
Operating Assets
Assets that are used for the day-to-day operations of a business, contributing to its ability to generate revenue.
Return On Investment
A measure of the financial gain or loss on an investment relative to the amount of money invested, usually expressed as a percentage.
Contribution Margin Ratio
The ratio of contribution margin (sales minus variable costs) to sales revenue, indicating the percentage of each sales dollar available to cover fixed costs and profit.
Fixed Expenses
Expenses that remain the same regardless of the level of production or sales activities.
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