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When presented with the findings of psychological research, it is not uncommon for people to comment that the results are trivial and obvious. This tendency illustrates one of the limitations of
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A person or company that makes goods for sale, typically on a large scale.
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A distribution or operational strategy that targets a broad or extensive range of areas, markets, or audiences.
Specialty Product
Products that are unique, high-quality, or branded, which consumers seek out and purchase with specific intention.
Discretionary Product
A non-essential good or service that consumers may choose to buy when they have disposable income, often susceptible to economic fluctuations.
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