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______________ therapy is based primarily on the principles of classical conditioning and involves pairing a noxious stimulus with a stimulus that already triggers an unwanted behaviour.
Marketing Mix
A framework consisting of the four Ps (product, price, place, and promotion) that marketers adjust to meet the needs of their target market.
Price
The sum of money anticipated, demanded, or provided as compensation for something.
Product
Any item or service offered by a business to its customers to satisfy their needs or wants.
Environmental Forces
External factors that impact businesses and organizations, including economic, social, technological, legal, and political conditions.
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