Examlex
According to the text, one of the principles of effective goal setting is to set specific outcome goals.
Bridging Social Capital
Social networks that connect individuals from diverse backgrounds, providing access to new information and opportunities through weak ties rather than close relationships.
Reputational Capital
The value derived from an entity's positive reputation, influencing customer loyalty, trust, and business opportunities.
Marcom Plan
Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.
Integrated Marketing Communications Plan
A strategic approach that combines multiple marketing communication channels and tools in a cohesive manner to promote a brand or product effectively.
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